By Fiona Ness on Thu 22 May 2014
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Email Marketing
Marketing is quickly becoming more sophisticated. The number of emails sent each day is currently in excess of 144 billion. Not only does this make it harder to grab the attention of your audience, but it means that you can no longer get away with sending one mass email and hoping your audience takes a look.
By Francesca Firth on Mon 17 February 2014
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Email Marketing
Social Media has been on the horizon for years now and its potential as a marketing tool has led to huge shifts in the way that businesses communicate with their customers.
By Victoria Dyke on Thu 13 February 2014
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Marketing
Many companies are still seeing digital marketing as a nice freebie or gimmick that they use noncommittally, just because they might as well.
By Francesca Firth on Fri 10 January 2014
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Topical
Over recent years we have seen a lot of prominent high street stores closing their doors.
By Victoria Dyke on Wed 08 January 2014
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CRM
ProspectSoft have been a solution provider for Small Business, specialising in server and cloud based CRM, eCommerce, eMail Marketing and Mobile solutions and have recently been recognised by Microsoft for their software excellence and ability to certify products on Windows platforms.
By Fiona Ness on Wed 18 December 2013
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Email Marketing
I’ve heard this question a lot, not just from customers but at conferences and seminars.
By Fiona Ness on Tue 17 December 2013
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Email Marketing
I get an average of 60 emails a day, and that’s just to one inbox. Most of them go unread or get deleted. So in aid of this post I made a conscious effort to look at my emails and work out exactly what it was that made me pass them by or worse hit delete.
By Victoria Dyke on Thu 14 November 2013
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Email Marketing
Our workshop last week was a roaring success!
By Jessica Heald on Mon 30 September 2013
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Email Marketing
Believe it or not, 40% of marketers don’t know if their email was successfully delivered to their eMail audience. Monitoring if your email has been delivered is becoming even more essential as 75% of emails are now undeliverable because of SPAM filters.
By Victoria Dyke on Mon 30 September 2013
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Email Marketing
Think about how you read an email, do you focus on every word?